We had our first official business visit of the year with McFarland Truck Lines, hosted by Geoff Baker, who has been part of the CEO Program since the very beginning. Geoff always provides our students with a fantastic insights!

Geoff shared how McFarland is focused on growing smartly and profitably, prioritizing safety, improving fuel efficiency and air quality, and navigating the challenges of the global supply chain.

Students also got a behind-the-scenes look at how McFarland monitors trucks and routes, they learned about the technology and features of today’s trucks, and gained a better understanding of the trucking industry.

Geoff also shared some great advice with our students:
🚛Don’t procrastinate.�🚛Never turn down an opportunity to learn.�🚛 Don’t give your products or services away for free.�🚛 Pay attention to your community.�🚛 Find what you do better than anyone else.�🚛 Remember, AI can create just as many problems as solutions.

Thank you to Geoff and the McFarland team for welcoming our students and sharing your time, knowledge, and experience!